Privacy Policy

Semliner Tours & Travel Limited ("Semliner Tours", "we", "our", or "us") operates the website semlinertoursandtravel.com. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the choices you have.

By using our website or contacting us to book a trip, you agree to the practices described in this policy. If you do not agree, please do not use the site.

1. Who We Are

Semliner Tours & Travel Limited is a licensed tour operator registered in Uganda, based at Bakaluba Mall, Kampala, Uganda. We are the data controller responsible for the personal information described in this policy.

You can contact us at any time at:

• Email: semlinertoursandtravel@gmail.com
• Phone: +256 706 806 250
• Address: Bakaluba Mall, Kampala, Uganda

2. Information We Collect

Information you give us directly

When you fill out our contact form, request a quote, subscribe to our newsletter, or book a trip with us, we may collect:

• Your name
• Your email address
• Your phone number (including WhatsApp number if provided)
• Your country of residence
• Travel dates, destinations, and preferences you tell us about
• Passport details and dietary or medical information where required for booking permits or lodges
• Any other information you choose to send us in a message

Information collected automatically

When you visit our website, we and our third-party service providers may automatically collect:

• Your IP address
• Browser type and version
• Device type and operating system
• Pages you visit on our site and how long you spend on them
• The website you arrived from (referrer)
• General geographic location (country or city level, not precise)

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide quotes for trips
• Plan, book, and manage your tour, including booking lodges, permits, and vehicles on your behalf
• Send you important information about your trip, such as itineraries and updates
• Send you promotional emails or newsletters if you have opted in (you can unsubscribe at any time)
• Improve our website and understand how visitors use it
• Display relevant advertising to support the running of this website
• Comply with legal obligations and prevent fraud

4. Legal Basis for Processing

We process your personal information on the following legal bases:

• Contract: to plan and deliver the trip you have booked with us
• Consent: for marketing emails and non-essential cookies (you can withdraw this at any time)
• Legitimate interests: to improve our services, prevent fraud, and operate our website securely
• Legal obligation: to keep records required by law, including tax and licensing requirements

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies to improve your experience and to serve relevant advertising.

What are cookies?

Cookies are small text files that a website stores on your device. They help the site remember your actions and preferences over time.

Types of cookies we use

• Essential cookies: required for the website to function properly, such as remembering your cookie preferences
• Analytics cookies: help us understand how visitors use our site, so we can improve it
• Advertising cookies: used by Google and other partners to show you ads that are more relevant to you

Managing cookies

You can control or delete cookies through your browser settings. Disabling certain cookies may affect how the website works. For more information, visit aboutcookies.org.

6. Google AdSense and Third-Party Advertising

We use Google AdSense to display advertisements on our website. Google and its partners use cookies to serve ads based on your prior visits to our site and other websites on the internet.

• Google uses the DoubleClick DART cookie and similar technologies to serve ads to you based on your visits to this and other sites.
• Third-party vendors, including Google, may use cookies to serve ads based on your prior visits to our site.
• You can opt out of personalised advertising by visiting Google Ads Settings.
• You can also opt out of third-party vendor cookies for personalised advertising at www.aboutads.info.

For more information on how Google uses data when you use our site, please read Google's own privacy policy at policies.google.com/technologies/partner-sites.

7. Third-Party Analytics

We may use third-party analytics tools such as Google Analytics to help us understand how visitors use our site. These tools collect anonymous information about your visit, such as which pages you viewed and how long you stayed. This data is aggregated and not linked to you personally.

8. When We Share Your Information

We do not sell your personal information. We may share it only in the following circumstances:

• With service providers: lodges, safari operators, transport providers, and permit offices, but only where necessary to deliver the trip you have booked
• With our team: our internal staff and guides who need the information to plan and run your trip
• With advertising and analytics partners: as described in sections 6 and 7 above
• For legal reasons: if required by law, court order, or to protect the safety of our guests or staff

9. How Long We Keep Your Information

We keep your personal information only as long as we need it:

• Booking and trip records: up to 7 years, for tax and legal compliance
• Contact form and email enquiries: up to 2 years
• Marketing subscriptions: until you unsubscribe
• Website analytics: as configured in the analytics tool, typically 14–26 months

10. Your Rights

Depending on where you live, you may have the following rights regarding your personal information:

• Right to access the data we hold about you
• Right to correct inaccurate or incomplete information
• Right to request deletion of your data ("right to be forgotten")
• Right to restrict or object to certain processing
• Right to data portability
• Right to withdraw consent for marketing at any time
• Right to lodge a complaint with your local data protection authority

To exercise any of these rights, email us at semlinertoursandtravel@gmail.com. We will respond within 30 days.

11. Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. These include secure email, restricted access to booking information, and encrypted connections where possible. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

12. International Transfers

Some of our service providers (such as Google and analytics partners) may store data outside Uganda, including in the United States or the European Union. Where required, we rely on standard contractual clauses and similar safeguards to protect your information during these transfers.

13. Children's Privacy

Our website is not directed at children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will delete it.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.

15. Contact Us

If you have any questions about this Privacy Policy, or if you want to exercise any of your data rights, please contact us: